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Do flowers make us happy?
In the floral industry we understand the positive impact flowers have on people. To demonstrate this scientifically, SAF partnered with world-renowned researcher Jeannette Haviland-Jones, Ph.D., of Rutgers, The State University of New Jersey, on a groundbreaking study to examine the effect of flowers on human emotion and well being.
After ten months of working
closely with the Rutgers research team, on September 22, 2000 at the
Consumer Marketing Breakfast at SAF's 116th Annual Convention in Palm
Beach, Florida, SAF unveiled to the industry the results of the first-ever
Emotional Impact of Flowers Study. In a captivating presentation by Dr.
Haviland-Jones, convention attendees learned that the presence of flowers
triggers happy emotions, heightens feelings of life satisfaction and
affects future behavior in a positive manner far beyond what is normally
believed. As a result, flowers prove to be a natural and healthful
moderator of moods.
2. Flowers have a long-term positive effect on moods. Specifically, study participants reported feeling less depressed, anxious and agitated after receiving flowers, and demonstrated a higher sense of enjoyment and life satisfaction.
3. Flowers make intimate connections. The presence of flowers led to increased contact with family and friends.
4. Flowers are a
symbol for sharing. The study explored where in their homes people display
flowers. Once received, arrangements were placed in areas of the home that
are open to visitors - such as foyers, living rooms and dining rooms -
suggesting that flowers make the space more welcoming and create a sharing